NUK REBORN BABY PRODUCTS

CLIENT: NUK (Newell Brands)

STUDIO: IN2 Innovation

Industrial Design | Graphic Design | Product Development

—————————————————————————————-

Overview

I led the creation of original graphic themes for NUK, developing concepts from scratch and presenting them to the marketing team for approval. This included building cohesive color schemes and palettes that aligned with both brand direction and product strategy. Once approved, I designed custom graphic elements within each theme, ensuring they integrated seamlessly with the CMF of the plastic components.

The final output consisted of hundreds of SKUs centered around animal themes that emphasize the bond between mother and child in the animal kingdom. Key challenges included creating artwork that was both original and trademarkable, while also offering gender-neutral options wherever possible. The result was a soft, earthy color palette that feels soothing, natural, and calming for both parents and babies.